BAM Digital Media | Digital Literacy Architect | Schnelle Acevedo
Digital Literacy Architect

I Don’t Just Teach Digital Skills—I Build Systems

With 14 years inside the algorithms at Disney, Netflix, Amazon & P&G, I know exactly how social media manipulates us. Now I’m teaching NYC families, schools & communities how to take back control.

✓ Trusted by NYC nonprofits ✓ Brooklyn Public Library partner ✓ NYC & NYS Certified MWBE

Trusted by NYC Schools, Libraries & Community Organizations

✓ NYC & NYS Certified MWBE
✓ 14 Years Digital Marketing Experience
✓ Featured: PIX11 & Fox 5 News
✓ 100K+ Monthly Blog Visitors
🎙️ LISTEN NOW

Smart With Screens Podcast

The insider’s guide to understanding how social media really works—from someone who built the campaigns that got you hooked.

Every episode breaks down the manipulation tactics, algorithm secrets, and engagement strategies the big platforms don’t want you to understand. This isn’t generic “screen time bad” advice—it’s the real mechanics of digital manipulation explained by someone who created campaigns for Disney, Netflix, Amazon, and P&G.

Algorithm Awareness Digital Agency Breaking Addiction Patterns Taking Back Control
Listen to Smart With Screens
Smart With Screens Podcast

New episodes weekly

Schnelle Acevedo - Digital Literacy Architect

From Brooklyn, For NYC

I’m not just teaching NYC communities—I’m from them. A Brooklyn native raised in the same public school system I now serve.

I spent 14 years creating the campaigns that got you hooked—Disney, Netflix, Amazon, P&G. I know how the algorithms work because I helped build the strategies that feed them. But here’s what makes me different from every other “digital literacy expert” out there:

I’m a Brooklyn native who now raises my own three kids in NYC public schools. I’m a former PTA President who understands school systems from the inside. I’m a Girl Scout leader and NAACP member deeply rooted in my community. And I built Brooklyn Active Mama into a platform with 100,000+ monthly visitors—proving I don’t just teach digital strategy, I live it.

As the founder of BAM Digital Media and creator of the PILLARS framework, I’m using that insider knowledge to empower the families, educators, and communities that shaped me. This work isn’t just professional—it’s personal, it’s local, and it’s rooted in real Brooklyn values.

14
Years Working Inside Algorithms
100K+
Monthly Visitors to Brooklyn Active Mama
🗽
NYC+NYS Certified MWBE

The PILLARS Framework

My signature system that transforms scattered digital skills into a cohesive operating system for digital literacy

🔍 Awareness

Understanding how social media algorithms actually work—from someone who built campaigns for them. We expose manipulation tactics so you can spot them.

How we teach it:
  • Smart With Screens Podcast
  • Algorithm Awareness Workshops
  • School Programs

🛡️ Safety

Practical protection strategies for your digital life. Privacy settings, online boundaries, and recognizing red flags before they become problems.

How we teach it:
  • Digital Citizenship Programs
  • Parent Workshops
  • Senior Safety Training

💪 Agency

Taking control of your relationship with technology. Breaking addictive patterns and making intentional choices about screen time and engagement.

How we teach it:
  • Smart With Screens Program
  • Parent Education Sessions
  • Teen Workshops

🚀 Application

Using digital tools for positive outcomes—building your own “digital home” with blogs and websites instead of renting space on social platforms.

How we teach it:
  • Traffic Tricks Course
  • Blogging For Black Girls
  • Creator Training
🏆

Certified MWBE

Minority & Women-Owned Business Enterprise

Procurement-Ready for NYC & NYS Partnerships

BAM Digital Media LLC is a certified Minority & Women-Owned Business Enterprise (MWBE) in both New York City and New York State. This certification means we’re fully vetted, compliant, and ready to work with government agencies, public schools, libraries, and organizations that prioritize equity and excellence in their partnerships.

Our MWBE status streamlines procurement processes and demonstrates our commitment to bringing diverse, culturally competent perspectives to digital literacy education across New York.

Download Capability Statement

Who We Serve

Our digital literacy programs are designed for organizations and institutions across New York City committed to empowering their communities with essential digital skills.

NYC Public Schools

K-12 programming available during school hours and after-school programs. Project PIVOT funding eligible.

Libraries & Community Centers

Public workshops for all ages from teens to seniors. Currently partnered with Brooklyn Public Library.

Churches & Faith-Based Organizations

Age-appropriate digital literacy education aligned with community values and family protection.

Nonprofits & Community Organizations

Culturally competent curriculum development and strategic digital literacy programming support.

Senior Centers

Patient, compassionate tech training covering smartphones, tablets, video calls, and online safety.

Government Agencies

NYC & NYS MWBE certified and procurement-ready. Supporting public sector digital literacy initiatives.

Ready to bring expert digital literacy education to your organization?

Get Your Custom Workshop Proposal
THE DIGITAL LITERACY PLAYBOOK
Essential Strategies for Schools & Organizations
Schnelle Acevedo
FREE DOWNLOAD

Get The Digital Literacy Playbook

The essential guide for NYC schools, libraries, and organizations ready to implement effective digital literacy programming

Proven Curriculum Framework – The complete PILLARS system used in 15+ NYC organizations
Assessment tools to identify your community’s needs
Sample lesson plans for different age groups
Budget planning worksheets for Project PIVOT funding
Implementation timeline template

Our Programs & Workshops

Smart With Screens

Find your screen time balance and break social media addiction patterns. Learn the actual psychology behind infinite scroll, dopamine loops, and engagement tactics—then develop practical strategies to take back control of your digital life.

For: Teens, Adults, Families

AI Smarts

Demystify artificial intelligence and learn how to use AI tools responsibly and effectively. From ChatGPT to image generators, understand what AI can and can’t do—and how to spot AI-generated content.

For: Students, Educators, Professionals

Algorithm Awareness

Insider knowledge on how social media manipulates you. Learn the engagement tactics I used at Disney, Netflix, Amazon & P&G—and why platforms want you addicted, not informed.

For: Middle/High School, Adults

Digital Citizenship & Safety

Navigate the digital world safely and responsibly. Privacy protection, cyberbullying prevention, digital footprint awareness, and online ethics for the modern age.

For: Elementary-High School

Tech Training for Seniors

Patient, compassionate technology education for older adults. Smartphones, tablets, video calls, email, avoiding scams, and staying connected with family. We meet you where you are—no question is too basic.

For: 55+ Community

Parent Empowerment

Real talk for parents navigating kids and screens. Understanding what your children face online, setting healthy boundaries, and having productive conversations about technology—from a fellow parent who gets it.

For: Parents & Guardians

NYC School Partnerships

Funded through Project PIVOT, our school workshops and after-school programs bring digital literacy to NYC students. We handle the paperwork, align with DOE standards, and make it easy for schools to access quality programming during and after school hours.

For: NYC Public Schools & After-School Programs

Virtual Learning Available

All workshops available remotely via Zoom or Google Meet. Perfect for distributed teams, flexible scheduling, or reaching learners anywhere. Same quality instruction, accessible from home.

For: All Audiences

Government & Nonprofit Support

Culturally competent curriculum development and strategic consulting. We help agencies and organizations design digital literacy programs that actually reach and resonate with diverse communities.

For: NYC Agencies, Nonprofits

Build Your Digital Home

Traffic Tricks & Blogging For Black Girls courses. Stop renting space on social platforms—learn to build your own website, create valuable content, and use SEO to attract your audience. Own your platform.

For: Creators, Entrepreneurs

Deep Brooklyn Roots

We’re not just working in Brooklyn—we’re from Brooklyn. Our partnerships reflect our commitment to the communities that raised us.

📚 Brooklyn Public Library

Delivering digital literacy workshops at Mill Basin Library and expanding to additional branches across Brooklyn.

🏫 NYC Public Schools & After-School Programs

Project PIVOT-funded workshops and after-school programs bringing insider algorithm knowledge to the same school system I graduated from.

⛪ Churches & Community Organizations

Working with faith-based institutions, local nonprofits, senior centers, and community groups to expand digital access and literacy across all of New York City.

Why BAM Digital Media Is Different

We don’t teach generic “be safe online” advice. We teach how the manipulation actually works.

Generic Digital Literacy

What Everyone Else Does
  • Surface-level “screen time is bad” messaging
  • Textbook curriculum with no real-world context
  • Teaches what to avoid without explaining why
  • Generic “digital citizenship” checklists
  • No cultural context or community connection
  • One-size-fits-all approach
  • Instructors who’ve never worked in tech

The BAM Approach

Insider Knowledge + Community Roots
  • Explains the actual psychology behind addictive design
  • Taught by someone who built campaigns for Disney, Netflix, Amazon, P&G
  • Breaks down algorithm mechanics in plain language
  • PILLARS framework provides systematic approach
  • Culturally competent — from Brooklyn, for Brooklyn
  • Age-specific programs from elementary to seniors
  • Real-world practitioner with 14 years inside the industry

Ready for digital literacy education that actually explains how manipulation works?

Schedule Your Free Consultation

Frequently Asked Questions

Everything you need to know about booking digital literacy workshops with BAM Digital Media

How long is a typical workshop?

Our standard workshops are 60-90 minutes, but we customize length based on your needs. We offer everything from single-session introductions to multi-week comprehensive curricula. After-school programs typically run 45-60 minutes per session.

Can this be funded through Project PIVOT?

Yes! Our digital literacy workshops are Project PIVOT eligible. We’re familiar with the application process and can provide all necessary documentation. As a NYC & NYS certified MWBE, we streamline the procurement process for public schools.

Do you provide materials?

Absolutely. Every workshop includes participant handouts, digital resources, and follow-up materials for continued learning. For schools and organizations, we also provide educator guides and parent take-home resources to extend the learning beyond our sessions.

What ages do you teach?

We serve all ages from elementary school (grades K-5) through seniors. Each program is age-appropriate and tailored to developmental stages. Our curriculum adapts for middle schoolers, high schoolers, parents, educators, and older adults.

Are workshops available virtually?

Yes! All our workshops can be delivered virtually via Zoom, Google Meet, or your preferred platform. We’ve refined our virtual delivery to be just as engaging as in-person sessions, with interactive elements and breakout activities.

What makes your approach different?

Unlike generic digital citizenship programs, we teach how social media algorithms and platforms actually work—from someone who spent 14 years building campaigns for Disney, Netflix, Amazon, and P&G. Our PILLARS framework provides a systematic approach, not scattered tips.

How far in advance should we book?

We recommend booking 4-6 weeks in advance for single workshops, and 8-12 weeks for multi-session programs. Spring and fall are our busiest seasons, so earlier booking ensures your preferred dates.

What’s your service area?

We primarily serve New York City (all five boroughs) with in-person workshops. Virtual workshops are available nationwide. We’re based in Brooklyn and have deep roots in NYC public schools, libraries, and community organizations.

Do you offer professional development for educators?

Yes! We provide PD workshops for teachers and administrators on integrating digital literacy into curriculum, understanding student online behavior, and teaching algorithm awareness. These sessions can count toward required PD hours.

What happens after I submit a proposal request?

Within 48 hours, we’ll send you a customized proposal based on your needs, including pricing, scheduling options, and curriculum overview. We’ll then schedule a brief call to answer questions and finalize details. No pressure—we’re here to find the right fit for your organization.

Ready to Build Digital Literacy Systems That Actually Work?

Whether you’re a school, library, community organization, or parent group, let’s create programming that empowers your community with real digital skills.