Students are being trained
by algorithms every day.
Schools just haven’t caught up yet.
We don’t have a behavior problem — we have a training gap.
Most schools are dealing with the same challenge right now
Student conflict that starts online and follows kids into the classroom. It shows up in group chats, screenshots, and social media interactions that escalate quickly and are hard to untangle once the school day begins.
The reality is that students are using these platforms constantly, but very few have ever been taught how to navigate them in a thoughtful or responsible way.
That’s the gap I focus on.
Why schools bring me in
Schools don’t need another “be safe online” presentation.
- Reducing digital conflict that spills into school
- Helping students understand consequences before they post
- Giving educators a shared language to address online behavior
This isn’t theory. It’s based on 14 years inside the systems shaping your students every day.
What a session actually looks like
In a typical session, students are actively engaged in real conversations about how they use technology every day. They’re not being lectured — they’re asked to think through real scenarios, reflect on their own behavior, and understand how quickly things can escalate online.
This approach resonates because it meets students where they already are. These are tools they use constantly. Once you explain why those tools are built the way they are, students start to see their own habits differently.
You’re not just getting a one-time assembly. You’re giving your students a new lens they carry with them.
Easy to schedule. No prep required.
Session length
45–60 minutes per session
Format
By grade level or school-wide
Teacher prep
None — zero prep needed from staff
Delivery
In-person or virtual, NYC and nationwide
Hi, I’m Schnelle
Founder of BAM Digital Media · Digital Literacy Educator · Content Creator
I’m the founder of BAM Digital Media, a digital literacy educator, and a content creator with over 14 years of experience building and monetizing content online.
I’ve worked with brands like Disney, Netflix, Amazon, and Procter & Gamble, creating content designed to engage audiences and drive results. Over time, I started to recognize how those same strategies were shaping the way young people think, react, and interact with each other online.
Now, I focus on helping students understand those systems so they can make better decisions in real time.
Why this work matters to me
This work didn’t start as a business idea. It started at home.
As a parent, I began paying closer attention to what my kids were watching and repeating. One moment that stayed with me was hearing language from a video that clearly wasn’t made for children, and realizing how easily that kind of content can slip through.
At the same time, I was speaking with students who understood that strangers existed online, but didn’t always see it as something to take seriously. Not because they didn’t care, but because no one had ever really explained how these platforms work or why it matters.
That’s when I realized there was a bigger gap. So I built something that helps close it — using everything I’d learned from 14 years inside the algorithms, I created a comprehensive curriculum and started teaching at churches, after-school programs, libraries, and schools across NYC.
As a Brooklyn native, former PTA President, Girl Scout leader, and NAACP member raising three kids in NYC public schools, this work isn’t just professional — it’s deeply personal. My Master’s in Public Administration helps me navigate the government systems, procurement processes, and public institutions I’m trying to serve.
I’m not your typical digital literacy instructor. I’m someone who created the manipulation tactics I now teach people to recognize and resist.
The Journey: From Blogger to Brand Strategist to Digital Literacy Advocate
14+ years building digital platforms and teaching communities how to thrive online
📝 Brooklyn Active Mama Born
Started blogging as a hobby while pregnant with my second son. What began as a personal project grew into brand partnerships and sustainable ad revenue—proving you can build your own digital home.
🏢 BAM Digital Media LLC Founded
Quit my corporate job to pursue digital marketing full-time. After years building campaigns for Disney, Netflix, Amazon, P&G, I was ready to use that insider knowledge to help others.
🎓 Teaching Creators & Organizations
Built Traffic Tricks and Blogging For Black Girls—two courses teaching bloggers how to maximize profits online. Started 1-1 coaching clients and teaching nonprofits and organizations about blogging strategy.
💡 The Digital Literacy Awakening
Watching my three kids navigate the internet made me realize the urgent need for real digital literacy education. Using everything I’d learned from 14 years inside algorithms, I created a comprehensive curriculum.
🎙️ Smart With Screens Podcast
Launched podcast to share insider algorithm knowledge weekly. Breaking down manipulation tactics in plain language for parents, educators, and teens who need to understand how platforms really work.
📚 Curriculum Expands: Creator & Career Programs
Launched two new signature programs: the Digital Creator Program—a 12-week track teaching teens and young adults to build, grow, and monetize their own digital presence—and the Digital Career Pathways Program, a workforce-aligned track that takes participants from digital identity to a full professional portfolio and career roadmap.
🚀 Teaching Communities Across NYC
Delivering structured digital literacy programming to NYC public schools, senior centers, and community organizations — with virtual program delivery available to districts and partners nationwide. Every engagement is designed to create lasting impact within the systems it serves.
What Drives This Work
Insider Expertise
14 years building campaigns for Disney, Netflix, Amazon, P&G. I don’t teach theory—I teach the actual mechanics of manipulation from someone who created them.
Community Roots
Brooklyn born and raised. Former PTA President. NAACP member. Girl Scout leader. I’m teaching the same communities that shaped me.
Lived Experience
Raising three kids in NYC public schools. I’m not just an expert—I’m a parent navigating the same challenges you are.
Systems Understanding
MPA degree + MWBE certification + 15+ sessions through NYC Public Schools’ Expand-U vendor training program. I understand how to work with schools, navigate procurement, and design programs that serve public institutions—from the inside out.
Proven Track Record
Built Brooklyn Active Mama to 100K+ monthly visitors. Created two successful courses. Proven I practice what I teach about digital strategy.
Systematic Approach
The PILLARS framework (Awareness, Safety, Agency, Application) isn’t scattered tips—it’s a comprehensive system for digital literacy that runs through every program BAM offers.
Credentials That Matter
Master’s in Public Administration
Expertise in government systems & public sector collaboration
NYC & NYS MWBE Certified
Procurement-ready for government partnerships
14+ Years Digital Marketing
Disney, Netflix, Amazon, P&G campaigns
NYC DOE Expand-U Trained
15+ sessions in government contracting, public policy, AI, marketing & compliance
Media Featured
PIX11 News, Fox 5 News
Proven Results
100K+ monthly visitors to Brooklyn Active Mama
Brooklyn Native
Raised in NYC public schools, now serving them
Ready to Work Together?
Whether you’re a school, library, community organization, or parent group — let’s bring real digital literacy education to your community.