BAM DIGITAL MEDIA, LLC

BAM Digital Media | Digital Literacy Architect | Schnelle Acevedo
15 Years Inside the Platforms Your Students Use — Still Creating

Reduce Classroom Conflict Caused by
Student Digital Behavior

Built on experience from Disney Netflix Amazon P&G

Trusted by those brands to build the campaigns that shape digital behavior—now teaching NYC schools how those same platforms actually work, and what to do about it.

“The kids were engaged the entire session—teachers noticed a difference immediately.” — NYC School Coordinator, Brooklyn Public Schools
NYC & NYS Certified MWBE Brooklyn Public Library Partner Project PIVOT Eligible Featured: PIX11 & Fox 5
Leading cause
#1
Classroom disruption driver is digital behavior spilling in from overnight
Student conflict
50%+
Of teens have experienced online conflict—most of it never reported to a teacher
The gap
0
Most students have had zero instruction on how algorithms shape what they see, believe, or do
We fix that. One workshop.
Real skills.
Start Here

Student Digital Literacy Workshop

60–90 minutes Grades 3–12 In-person or virtual
Best for
  • Immediate impact
  • Addressing current student behavior issues
Outcomes
  • Students understand digital consequences
  • Reduced digital conflict
  • Improved classroom awareness

Schools are trying to manage digital behavior
without ever teaching it.

Nearly half of teens say they’ve posted something online and later regretted it—and most never discussed it with an adult.
Most students have never been taught how algorithms shape what they see, what they believe, or how they respond.
So the behavior continues. The conflicts repeat. And teachers are left managing problems that could have been prevented.

One workshop changes the conversation—in classrooms, with parents, and in the hallways.

Bring This to Your School This Semester Limited dates available each semester
The Problem

What Schools Are Dealing With Right Now

This isn’t a technology problem. It’s a behavior problem—and it starts online.

💬

Group chat conflicts spill into classrooms

Drama that starts on a screen at 11pm walks through the school door at 8am. Teachers spend instructional time managing fallout they didn’t create.

📷

Screenshot culture escalates drama fast

One message, screenshotted and shared, can ignite a school-wide conflict within hours. Students don’t understand digital permanence or consequence.

Students react instantly—thinking comes second

Platforms are designed for instant reaction. Students are trained by the algorithm to respond before they reflect. That behavior doesn’t stop at the school door.

📈

Social media shapes attention and behavior

Infinite scroll, dopamine loops, and engagement tactics are engineered by billion-dollar companies. Students have no framework for understanding what’s being done to them.

👪

Parents expect schools to handle it

Families are overwhelmed and look to schools for guidance. But most schools don’t have a curriculum that directly addresses the mechanics of digital behavior.

📚

Existing programs don’t go deep enough

“Be safe online” messaging doesn’t explain why these platforms work the way they do. Students tune it out—because it doesn’t reflect their reality.

“The problem isn’t that students are using technology. It’s that nobody has taught them how it’s designed to control their behavior.”

Students are not just using technology—they’re being shaped by it every single day. This isn’t just your school. It’s everywhere.

7+
Hours per day the average teen spends on screens—not including schoolwork
50%+
Of teens report experiencing some form of online conflict or harassment
Nearly Half
Of teens say they’ve posted something online and later regretted it
And most schools are seeing the same pattern: what starts online shows up in the classroom the next morning. This isn’t a discipline issue. It’s a skills gap.

Our Programs & Workshops

Students are making decisions in environments designed to keep them reactive. Social media platforms are built to maximize engagement—not judgment, not awareness, not restraint.

That means students are constantly being pushed toward faster reactions, stronger emotions, and more public behavior. Without direct instruction, they are left to figure this out on their own.

That’s where these programs change everything.

01
Option One
Digital Literacy & Online Safety

Awareness-first programs that teach students, parents, and educators how social media algorithms actually work—and how to navigate them with confidence and critical thinking.

  • Algorithm awareness & manipulation tactics
  • Cyberbullying prevention & digital citizenship
  • AI literacy & misinformation detection
  • Screen time & healthy digital habits
  • Online safety & privacy protection
Best for: Students · Parents · Educators · Community Groups
Explore Digital Literacy & Safety →
02
Option Two
Digital Skills & Career Pathways

Hands-on programs where students learn podcasting, blogging, Canva, and digital communication skills. Real tools, real output, real confidence for college and careers.

  • Canva & visual storytelling
  • Blogging & WordPress basics
  • Podcasting foundations
  • Newsletter creation
  • Audience building & digital portfolio
Best for: Teens · Aspiring Creators · Workforce Programs · Youth Career Initiatives
Explore Creator Skills → Explore Career Pathways →
Standard Workshops 45–60 minutes
📅
Extended Programs 4, 8, or 12 weeks
🏫
School Licensing Bring the curriculum in-house
View Licensing Options →
EXTENDED PROGRAMS

Multi-Week Programs That Build Real, Lasting Skills

Each program track is available in 4, 8, or 12-week formats. Schools and organizations choose the depth that fits their schedule, goals, and budget.

01
Module One
Digital Literacy & Online Safety
4 Weeks Foundation
  • How algorithms decide what you see—and why
  • Identifying manipulation tactics in real time
  • Digital footprint awareness & privacy basics
  • Cyberbullying: recognition, response, reporting
Students leave with: A working understanding of how platforms are designed to influence behavior.
12 Weeks Full Curriculum
  • Everything in 8 weeks, plus:
  • Student-led digital literacy projects
  • Peer education training: teaching others what they’ve learned
  • Family engagement session for parents & caregivers
  • Educator integration: embedding literacy into existing classes
  • End-of-program presentations & portfolio documentation
Students leave with: The skills and confidence to become digital literacy advocates in their school community.
02
Module Two
Digital Skills & Career Pathways
4 Weeks Foundation
  • Introduction to content creation tools (Canva, Google Docs)
  • What is a digital portfolio and why it matters
  • Visual storytelling fundamentals
  • Setting up a professional online presence
Students leave with: A starter digital portfolio and foundational content creation skills.
12 Weeks Full Curriculum
  • Everything in 8 weeks, plus:
  • Brand identity & niche development
  • Monetization basics: sponsorships, digital products, freelancing
  • Pitching yourself: resumes, bios & media kits
  • Mock pitch session: students present their digital brand to a live panel for real feedback
  • Capstone project: student-run digital campaign or publication
Students leave with: A career-ready digital portfolio, monetization awareness, and a capstone project to show colleges and employers.
03
Module Three
Digital Creator Program
4 Weeks Foundation
  • What it means to be a digital creator in 2026
  • Choosing your niche and defining your audience
  • Introduction to content formats: video, audio, written, visual
  • Setting up your creator toolkit (Canva, recording basics)
Students leave with: A defined niche, a creator identity, and their first piece of published content.
12 Weeks Creator to Professional
  • Everything in 8 weeks, plus:
  • Brand identity & visual consistency across platforms
  • Monetization basics: affiliate, digital products, brand partnerships
  • Building a media kit and pitching yourself professionally
  • Mock pitch session: students present their digital brand to a live panel for real feedback
  • Capstone: a complete, portfolio-ready digital creator profile
Students leave with: A professional creator portfolio, monetization awareness, and a mock pitch experience they can reference in college applications and job interviews.

Not sure which format fits your school?

Talk to Us About Programs Explore the Creator Program
Real Results

What Your School Looks Like After This Program

Based on direct classroom observation and teacher feedback from NYC schools—not a survey, not a study. Real rooms, real students.

The group chat drama stops reaching your classroom

Students recognize when they’re being pulled into digital conflict—and they’ve practiced choosing not to escalate it.

Students think before they post, screenshot, or share

They understand that what goes online is permanent—and that platforms are designed to make them act before they think.

Less time managing phone-related incidents

When students understand why they’re addicted to their phones, the compulsive checking decreases—and so does the classroom disruption.

Teachers have language for digital conflict, not just rules

Instead of confiscating devices and waiting for the next incident, educators can address the root behavior—and students actually respond to it.

Parents stop asking “why isn’t the school doing something?”

Parent workshops give families concrete tools and language—the school stops being the last line of defense and becomes the first source of support.

Students walk away with skills they’ll actually use

Not a one-time assembly. Not a poster on the wall. A framework they can apply every time they pick up their phone—which is hundreds of times a day.

“Schnelle brings real-world expertise from major brands directly into the classroom. The kids were engaged, the teachers learned just as much, and the content directly addressed what we’re seeing with our students and social media.”
— NYC School Coordinator, Brooklyn Public Schools
“What makes Schnelle different is that she’s not lecturing from a textbook—she’s explaining how these platforms actually work because she helped build the campaigns that run on them.”
— Community Center Director, Brooklyn
“As a parent, I finally understand what my kids are dealing with online. Now our family has real strategies. This should be required for every parent in NYC.”
— Parent, Brooklyn Public Schools
Why This Works

Led by a 15-Year Digital Content Expert—Who Is Still Creating

I’ve spent over 15 years building a full-time career online—understanding exactly how platforms, algorithms, and digital behavior shape what people see and how they act. I’m not retired from it. I’m doing it right now.

I don’t teach theory. I teach students how the internet actually works—because I’ve lived it. I created campaigns for Disney, Netflix, Amazon, and P&G. I built Brooklyn Active Mama into a platform with 100K+ monthly readers and I’m still growing it today. That current, lived experience is what makes this different from every other digital literacy program your school has seen.

Not a generic SEL vendor with a slide deck
Not an outdated digital citizenship checklist
Not theory from someone who left the industry
Schnelle Acevedo
100K+ Monthly Readers — Active Today
Schnelle Acevedo
Current Content Creator Since 2010
14 Years inside the algorithms
100K+ Monthly readers — still growing
MWBE NYC & NYS Certified
From Brooklyn. For NYC.

I Don’t Just Teach This.
I Live It—Right Now.

Most digital literacy educators study the internet. I built a career on it—and I’m still building it today. Brooklyn Active Mama isn’t a past credential. It’s a live, active platform with 100,000+ monthly readers that I run while teaching your students, parents, and communities how the system works.

I spent 15 years inside the rooms where the campaigns were built—Disney, Netflix, Amazon, P&G. I know how algorithms are designed to capture attention because I helped design those strategies. That insider knowledge is what separates this work from every other digital literacy program out there.

🏠
Brooklyn native — raised in the same public school system I now serve, raising three kids in it today
🏫
Former PTA President — I understand school systems from the inside, not just the podium
🎓
Master’s in Public Administration — informs how I navigate procurement, government partnerships, and institutional programs
📚
Girl Scout leader & NAACP member — community roots aren’t a talking point, they’re my daily life
📷
Current content creator — I teach what’s working right now because I’m doing it right now

This work isn’t just professional—it’s personal, it’s local, and it’s rooted in real Brooklyn values.

The PILLARS Framework

My signature system that transforms scattered digital skills into a cohesive operating system for digital literacy

🔎 Awareness

Understanding how social media algorithms actually workfrom someone who built campaigns for them. We expose manipulation tactics so you can spot them.

How we teach it:
  • Smart With Screens Podcast
  • Algorithm Awareness Workshops
  • School Programs

🛡 Safety

Practical protection strategies for your digital life. Privacy settings, online boundaries, and recognizing red flags before they become problems.

How we teach it:
  • Digital Citizenship Programs
  • Parent Workshops
  • Senior Safety Training

💪 Agency

Taking control of your relationship with technology. Breaking addictive patterns and making intentional choices about screen time and engagement.

How we teach it:
  • Smart With Screens Program
  • Parent Education Sessions
  • Teen Workshops

🚀 Application

Using digital tools for positive outcomesbuilding your own “digital home” with blogs and websites instead of renting space on social platforms.

How we teach it:
  • Traffic Tricks Course
  • Blogging For Black Girls
  • Creator Training
🏆

Certified MWBE

Minority & Women-Owned Business Enterprise

Procurement-Ready for NYC & NYS Partnerships

BAM Digital Media LLC is a certified Minority & Women-Owned Business Enterprise (MWBE) in both New York City and New York State. This certification means we’re fully vetted, compliant, and ready to work with government agencies, public schools, libraries, and organizations that prioritize equity and excellence in their partnerships.

Our MWBE status streamlines procurement processes and demonstrates our commitment to bringing diverse, culturally competent perspectives to digital literacy education across New York.

Download Capability Statement
🎙 LISTEN NOW

Smart With Screens Podcast

The insider’s guide to understanding how social media really worksfrom someone who built the campaigns that got you hooked.

Every episode breaks down the manipulation tactics, algorithm secrets, and engagement strategies the big platforms don’t want you to understand. This isn’t generic “screen time bad” adviceit’s the real mechanics of digital manipulation explained by someone who created campaigns for Disney, Netflix, Amazon, and P&G.

Algorithm Awareness Digital Agency Breaking Addiction Patterns Taking Back Control
Listen to Smart With Screens
Smart With Screens Podcast

New episodes weekly

THE DIGITAL LITERACY PLAYBOOK
Essential Strategies for Schools & Organizations
Schnelle Acevedo
FREE DOWNLOAD

Get The Digital Literacy Playbook

The essential guide for NYC schools, libraries, and organizations ready to implement effective digital literacy programming

10 Critical Things Every School & Family Should Know – From digital permanence to algorithm manipulation
Why monitoring is not the same as education
How to turn digital literacy into actionable school programs
Age-appropriate strategies for K-12 students
Real wake-up call stories from a parent and educator
Getting Started

Here’s How to Get Started

No complicated procurement process. No long wait. We make it simple for schools and organizations to access quality digital literacy programming.

1

Choose a Program

Single workshop, 4-week series, or full 12-week curriculum

2

Schedule a Call

We discuss your school’s specific needs, audience, and goals

3

Customize It

We tailor the curriculum to your grade levels and priorities

4

Book Your Dates

Lock in your schedule—we handle the rest

What Happens After You Book

🎓 Students walk away with something tangible A real framework they can apply every time they pick up their phone—not a worksheet, not a rule list.
💪 Teachers feel actual relief Language and tools for digital conflict—so the next incident doesn’t land solely on their shoulders.
📈 Your school sees measurable change Reduced phone-related incidents, calmer classrooms, and parents who stop asking why the school isn’t doing something.

Frequently Asked Questions

Everything you need to know about booking digital literacy workshops with BAM Digital Media

How long is a typical workshop?

Our standard workshops are 45-60 minutes, but we customize length based on your needs. We offer everything from single-session introductions to multi-week comprehensive curricula. After-school programs typically run 45-60 minutes per session.

Can this be funded through Project PIVOT?

Yes! Our digital literacy workshops are Project PIVOT eligible. We’re familiar with the application process and can provide all necessary documentation. As a NYC & NYS certified MWBE, we streamline the procurement process for public schools.

Do you provide materials?

Absolutely. Every workshop includes participant handouts, digital resources, and follow-up materials for continued learning. For schools and organizations, we also provide educator guides and parent take-home resources to extend the learning beyond our sessions.

What ages do you teach?

We serve all ages from elementary school (grades K-5) through seniors. Each program is age-appropriate and tailored to developmental stages. Our curriculum adapts for middle schoolers, high schoolers, parents, educators, and older adults.

Are workshops available virtually?

Yes! All our workshops can be delivered virtually via Zoom, Google Meet, or your preferred platform. We’ve refined our virtual delivery to be just as engaging as in-person sessions, with interactive elements and breakout activities.

What makes your approach different?

Unlike generic digital citizenship programs, we teach how social media algorithms and platforms actually workfrom someone who spent 15 years building campaigns for Disney, Netflix, Amazon, and P&G. Our PILLARS framework provides a systematic approach, not scattered tips.

How far in advance should we book?

We recommend booking 4-6 weeks in advance for single workshops, and 8-12 weeks for multi-session programs. Spring and fall are our busiest seasons, so earlier booking ensures your preferred dates.

What’s your service area?

We primarily serve New York City (all five boroughs) with in-person workshops. Virtual workshops are available nationwide. We’re based in Brooklyn and have deep roots in NYC public schools, libraries, and community organizations.

Do you offer professional development for educators?

Yes! We provide PD workshops for teachers and administrators on integrating digital literacy into curriculum, understanding student online behavior, and teaching algorithm awareness. These sessions can count toward required PD hours.

What happens after I submit a proposal request?

Within 48 hours, we’ll send you a customized proposal based on your needs, including pricing, scheduling options, and curriculum overview. We’ll then schedule a brief call to answer questions and finalize details. No pressurewe’re here to find the right fit for your organization.

Your Students Can’t Wait

Stop Reacting to Digital Conflict.
Start Preventing It.

Every week without this program is another week of group chat drama spilling into your hallways, another incident report, another parent phone call. One workshop changes the conversation—with students, with parents, and inside your classrooms. Let’s get it scheduled.

Questions first? Email [email protected] — we respond within 24 hours.

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