Professional Development for Educators
Equip Your Teachers with Digital Literacy Expertise | PD Credit Eligible | In-Person & Virtual Options
Request PD for Your SchoolThe Challenges Educators Face
You’re expected to teach digital citizenship, manage classroom technology, and address online issues—but most teachers never received training on how to do this effectively.
No Training in Teacher Prep Programs
Most educators graduated before digital literacy was part of the curriculum. You’re expected to teach skills you were never formally trained to teach.
“I’m supposed to integrate this, but no one showed me how.”
Technology Changes Faster Than Curriculum
By the time you learn one platform or app, students have moved on to three more. Generic “internet safety” lessons feel outdated before you even teach them.
87% of teachers report technology changing faster than they can keep up.
Digital-Rooted Behavioral Issues
Cyberbullying, group chat drama, viral challenges, inappropriate content—issues that start online manifest in your classroom, but you weren’t trained to address the root causes.
“The conflict started in a group chat, but now it’s affecting my whole class.”
Students Know More Than Teachers
Your students are digital natives—or so the myth goes. In reality, they need guidance, but you feel one step behind when it comes to understanding what they’re doing online.
“They know how to use it, but they don’t understand how it works.”
No Time for Another Add-On
Digital literacy is added to your already-full plate with no time carved out for it. How are you supposed to teach this when you’re barely fitting in the core curriculum?
“I can’t add one more thing to my schedule.”
Compliance Without Understanding
FERPA, COPPA, student data privacy—you’re expected to comply with regulations you don’t fully understand. One misstep could have serious consequences.
“I’m afraid I’m going to violate something without realizing it.”
The Solution: Professional Development That Actually Prepares You
BAM Digital Media provides practical, immediately applicable PD that equips educators with the knowledge and tools to confidently integrate digital literacy into their teaching—without adding hours to your workload.
Led by someone who spent 14 years building the algorithms and engagement strategies your students encounter—and who understands education from both the tech industry and classroom perspectives.
Why Schools & Districts Choose BAM Digital Media
14 Years Building Algorithms
Created campaigns for Disney, Netflix, Amazon, P&G—teaches how platforms manipulate from an insider’s perspective, not theory.
Master’s in Public Administration
Advanced understanding of public education systems, DOE requirements, and effective professional development design.
Proven Track Record
Experience training educators across NYC schools and districts—knows what works in real classrooms with real constraints.
NYC & NYS MWBE Certified
Procurement-ready and Project PIVOT eligible—streamlines contracting for NYC public schools and districts.
Project Management Certified
Ensures systematic delivery, clear timelines, and measurable outcomes that meet your school’s PD requirements.
Parent of Three in NYC Schools
Understands both educator and parent perspectives—bridges the gap between school digital literacy and home implementation.
Professional Development Programs
Choose from intensive one-day workshops, multi-week cohorts, or customized training tailored to your school’s specific needs and goals.
Digital Literacy Foundations for Educators
Comprehensive introduction to digital literacy education covering algorithms, platform manipulation, student online behavior, and classroom integration strategies.
Core Modules:
What You’ll Learn:
- Understand how TikTok, Instagram, YouTube algorithms actually work
- Recognize signs of digital-rooted behavioral issues
- Integrate digital literacy into existing curriculum
- Teach critical thinking about technology
- Create classroom norms around technology use
Format: 1-day intensive (6 hours) | PD credit eligible | In-person or virtual
Managing Digital Incidents & Student Safety
Practical training on responding to cyberbullying, inappropriate content, online harassment, and other digital incidents that impact your classroom and school community.
Core Modules:
What You’ll Learn:
- Identify warning signs of cyberbullying and online harassment
- Navigate reporting requirements and protocols
- Support students who’ve experienced digital harm
- Communicate effectively with parents about incidents
- Create documentation that protects students and staff
Format: Half-day workshop (3 hours) | Can be combined with foundations | Scenario-based training
Student Data Privacy & Compliance
Navigate FERPA, COPPA, and student data privacy requirements with confidence. Understand what you can and can’t do with educational technology and student information.
Core Modules:
What You’ll Learn:
- Understand FERPA and COPPA in plain language
- Evaluate third-party educational apps safely
- Navigate parent consent requirements
- Protect student data in digital assignments
- Avoid common compliance mistakes
Format: 2-hour focused session | Perfect for tech coordinators & administrators | Virtual option available
Understanding Student Social Media & Gaming
Deep dive into the platforms your students actually use—TikTok, Snapchat, Instagram, Roblox, Fortnite. Learn what happens there and how it impacts your classroom.
Core Modules:
What You’ll Learn:
- Navigate TikTok, Snapchat, Instagram, Discord
- Understand gaming platforms and chat features
- Recognize dangerous viral trends early
- Connect online behavior to classroom dynamics
- Talk to students about social media without judgment
Format: Half-day workshop (3 hours) | Hands-on platform exploration | Updated quarterly
Integrating Digital Literacy Across Curriculum
Practical strategies for weaving digital literacy into ELA, social studies, science, and other subjects without creating extra work or losing instructional time.
Core Modules:
What You’ll Learn:
- Integrate digital literacy into existing lessons
- Design lessons that meet multiple standards
- Assess digital literacy skills authentically
- Create student-driven digital citizenship projects
- Build school-wide digital literacy scope & sequence
Format: 4-week cohort (1 hour/week) | Lesson planning time included | Virtual or hybrid
Teaching in the Age of AI & ChatGPT
Navigate AI in education—from detecting AI-generated work to teaching students to use AI ethically and preparing them for an AI-integrated world.
Core Modules:
What You’ll Learn:
- Understand how ChatGPT and AI tools actually work
- Detect AI-generated student work
- Design AI-resistant authentic assessments
- Teach students ethical AI use
- Prepare students for AI-integrated careers
Format: Half-day workshop (3 hours) | Hands-on AI tool exploration | In-person or virtual
What Educators Gain
Confidence to Teach Digital Literacy
Stop feeling behind. Gain the knowledge and practical tools to confidently address technology in your classroom.
Ready-to-Use Lesson Plans
Walk away with complete lessons you can implement immediately—no extra planning required.
Incident Response Protocols
Know exactly what to do when digital issues arise—from cyberbullying to inappropriate content.
Stronger Student Relationships
Understand your students’ digital world, making you a more relatable and effective educator.
PD Credit & Certificates
All workshops count toward required professional development hours with certificates of completion.
Ongoing Support
Access to resources, updated materials, and follow-up consultation to support implementation.
How It Works
✓ Flexible Scheduling Options
Available during PD days, after school, or as part of ongoing professional learning communities. In-person, virtual, or hybrid delivery.
✓ Customized to Your Needs
Every school faces different challenges. We tailor content to your student population, technology infrastructure, and specific concerns.
✓ Complete Materials Provided
Slide decks, lesson plans, student handouts, assessment tools, parent communication templates—everything you need to implement immediately.
✓ Interactive & Engaging
Not lecture-based. Hands-on activities, platform exploration, scenario discussions, and collaborative planning time built in.
✓ Standards-Aligned
Content aligns with digital citizenship standards, SEL frameworks, and DOE requirements for technology integration.
✓ PD Credit Eligible
All programs count toward required professional development hours. Certificates of completion provided for all participants.
✓ Project PIVOT & Title I Eligible
Qualified for Project PIVOT funding and Title I allocations—streamlines budget approval for NYC public schools.
Ready to Equip Your Educators with Digital Literacy Expertise?
Let’s discuss how BAM Digital Media can provide professional development that empowers your teachers to confidently integrate digital literacy into their classrooms.