12-Week Digital Literacy
Programs for Elementary Schools
Two complete programs built from real-world experience — not a textbook. Book 4, 8, or all 12 weeks for Digital Citizens. Students leave with safety skills, creative confidence, and work they actually published.
Choose the Right Fit for Your School
Both programs fit a standard class period and leave students with real, community-facing work they helped create. Digital Citizens offers flexible 4, 8, or 12-week packages.
Digital Citizens
Online Safety · Critical Thinking · Wellness · Book 4, 8, or 12 WeeksStudents learn how technology actually works — and how to navigate the digital world safely, critically, and kindly. Built around the platforms they actually use: Roblox, Fortnite, TikTok, and YouTube. Book the package that fits your schedule.
- Weeks 1–4: Online Safety & Privacy — gaming safety, stranger danger, phishing, passwords, personal Online Safety Action Plan
- Weeks 5–8: Digital Wellness — algorithms, screen time, cyberbullying response, upstander behavior, digital kindness
- Weeks 9–12: Footprint & Citizenship — digital permanence, the THINK framework, using tech for good, capstone Showcase
What Every Student Leaves With
Create, Design, Publish
Blog Writing · Newsletters · Canva Design · 12 WeeksStudents learn three essential digital skills through hands-on, project-based lessons. Every unit ends with something real they published — for parents, for the school, for the world.
- Weeks 1–4: Blog Writing — explore, plan, draft, edit, and publish to a living class WordPress blog parents can access anytime
- Weeks 5–8: Newsletter Creation — write sections, learn layout, and send a real newsletter to all parent emails via Flodesk
- Weeks 9–12: Graphic Design with Canva — templates, design principles (C.A.R.P.), real event graphics, and capstone
Real Deliverables That Outlast the Program
Book What Fits Your School
The Digital Citizens program has 12 weeks of curriculum organized in three 4-week units. Schools choose how many weeks to run based on schedule, budget, and student needs. Every package uses the same high-quality curriculum — more weeks means more depth.
Perfect for schools with limited time, a specific safety concern, or who want to pilot the program before committing to a full semester.
- ✓ Unit 1: Online Safety & Privacy
- ✓ Gaming safety, stranger danger, phishing, passwords
- ✓ Personal Online Safety Action Plan
- ✓ 1 session per week, 45–60 min each
- ✓ Great for after-school or pilot programs
Covers online safety AND digital wellness — the two topics elementary students need most. Enough time for real discussion, activities, and student reflection.
- ✓ Unit 1: Online Safety & Privacy (Weeks 1–4)
- ✓ Unit 2: Digital Wellness & Critical Thinking (Weeks 5–8)
- ✓ Algorithms, screen time, cyberbullying, kindness online
- ✓ Safety Action Plan + Screen Time Balance Plan
- ✓ Pre/post assessment included
The complete experience. All three units in sequence — building a full picture of online safety, digital wellness, and active digital citizenship.
- ✓ All 3 units, full curriculum coverage
- ✓ Digital footprint, THINK framework, tech for good
- ✓ Capstone Digital Citizen Showcase
- ✓ Digital Citizen Certificate for every student
- ✓ Deepest skill-building & post-program report
Not sure which package to book? The 8-week Core Program (Units 1–2) covers the essentials most elementary students need. The 4-week intro is ideal for a pilot or after-school setting. The full 12-week semester is the complete experience with a capstone showcase. We’ll help you choose during the planning call.
What about Create, Design, Publish? The Create, Design, Publish program is designed as a full 12-week experience because the three units build on each other — students need blog writing (Unit 1) before they can publish the newsletter (Unit 2), and both feed into the design capstone (Unit 3). If you need a shorter program, the Digital Citizens 4 or 8-week options are the better fit.
21st Century Skills, Embedded in Every Lesson
These programs aren’t just digital literacy — they’re an ELA supplement, a critical thinking curriculum, and a collaboration framework, all in one. Every skill below is practiced hands-on, not just discussed.
Brainstorming
Students generate, pitch, and refine their own ideas — from blog topics to newsletter sections to event graphics.
Critical Thinking
Analyzing chat logs, evaluating what’s safe to post, spotting phishing, and understanding why algorithms are designed to manipulate.
Creative Writing
Blog posts, newsletter articles, PSA scripts, and capstone projects — all written for a real audience with a real publication date.
Foresight
The “Future You” letter, digital footprint mapping, and consequence-based scenario work teach students to think ahead before they act.
Collaboration
Peer editing, newsletter section assignments, group design reviews, and the class Digital Kindness Pledge are all built on working together.
Visual Communication
Students apply C.A.R.P. design principles in Canva to communicate ideas through layout, color, and imagery — not just words.
This Is Also an ELA & College Readiness Program
Blog writing is persuasive and expository writing. Newsletters are informational writing for a real audience. Graphic design is visual communication. Scenario analysis is close reading. Every skill here maps to standards your curriculum team already cares about — making this easy to justify across multiple budget lines.
Built Around What Students Actually Experience
Each program runs 12 weeks across three units — hands-on, interactive, and graded to meet students where they are in 3rd, 4th, and 5th grade.
Digital Citizens
Unit 1: Online Safety & Privacy
Gaming safety, stranger danger, personal information, phishing, passwords, privacy settings, and a personal Online Safety Action Plan.
Unit 2: Digital Wellness & Critical Thinking
Algorithms, autoplay, screen time, digital balance, cyberbullying recognition and response, upstander behavior, and digital kindness.
Unit 3: Footprint & Citizenship
Digital permanence, the THINK framework, positive digital citizenship, using tech for good, and a capstone Digital Citizen Showcase.
Want the full week-by-week breakdown? Request a proposal and we’ll send the complete curriculum overview.
Get Full CurriculumCreate, Design, Publish
Unit 1: Blog Writing
Explore blogs, plan and draft a post, edit with peers, and publish to a living class WordPress blog that parents and students can access anytime.
Unit 2: Newsletter Creation
Analyze newsletters, write content sections, learn layout basics, and distribute a class newsletter to all parent emails via Flodesk.
Unit 3: Graphic Design with Canva
Learn Canva, apply design principles, create real event graphics for the school, and complete a capstone combining all three skills.
Want the full week-by-week breakdown? Request a proposal and we’ll send the complete curriculum overview.
Get Full CurriculumWhat Your Students Are Already Facing Online
Third through fifth graders are digital natives — but that doesn’t mean they understand how the internet actually works.
Gaming & Stranger Danger
Students are on Roblox, Minecraft, and Fortnite — platforms with chat features and stranger interactions they don’t recognize as risky.
Early Social Media Exposure
Many 3rd–5th graders are on TikTok, Instagram, and YouTube — consuming content designed to manipulate adult behavior patterns.
Cyberbullying
Group chats, gaming platforms, and social apps become spaces for exclusion and cruelty. Students don’t know how to respond or when to ask for help.
Algorithm Manipulation
Students don’t understand why they can’t stop scrolling or why certain videos keep appearing. They’re being manipulated by systems built for adults.
Privacy Risks
Students share personal details without understanding consequences — home addresses, school names, photos. They don’t recognize phishing or scams.
Digital Footprint Confusion
Everything posted online stays — but third through fifth graders don’t grasp permanence. Embarrassing content can follow them for years.
Not a Textbook. Real Experience.
Every lesson is designed by someone who spent 14 years inside the same systems your students encounter — not someone reading about them.
14 Years Building Engagement Systems
Campaigns for Disney, Netflix, Amazon, and P&G — the same algorithms and engagement tactics your students face every day.
BFA in Creative Writing + MPA
Academic credentials in both creative expression and public administration — built for the classroom and the boardroom.
NYC & NYS MWBE Certified
Certified Minority & Women-Owned Business Enterprise. Procurement-ready, Project PIVOT eligible, and Title I funded.
Taught Blogging to Nonprofits, Schools & Libraries
Knows what works with real students across NYC — not theory, but years of doing it in the room.
Parent of Three in NYC Schools
Understands both the educator and parent perspective on digital challenges — personally and professionally.
Measurable Outcomes
Pre/post assessments, engagement data, and a post-program report showing exactly what students learned and how they grew.
Schnelle Acevedo
Founder & CEO, BAM Digital Media LLC
Built From the Inside Out
Schnelle Acevedo is the founder and CEO of BAM Digital Media LLC, a Brooklyn-based digital media education company certified by New York City and New York State as a Minority and Women-Owned Business Enterprise (MWBE). She holds a BFA in Creative Writing and a Master of Public Administration, and brings 14 years of full-time content creation experience — including campaigns for Disney, Netflix, Amazon, and Procter & Gamble — directly into every program she teaches.
Schnelle didn’t build her approach from a textbook. She built it from the inside out, spending over a decade mastering the same algorithms, engagement strategies, and digital platforms that kids encounter every day — then turning that knowledge into curriculum that actually makes sense to students, parents, and teachers. She has taught blogging and digital literacy to nonprofits, schools, and libraries across New York, and is the creator of Brooklyn Active Mama, a lifestyle blog that grew to over 100,000 monthly readers through nothing but consistent content, community, and creative hustle. That same entrepreneurial drive — building something valuable and sustainable from the ground up — is the foundation of every program BAM delivers. Her mission is simple: to give every student the digital skills, critical thinking, and creative confidence they need to thrive in a world that’s already online.
What Students Leave With
Beyond skills — tangible work, real habits, and confidence they carry into every digital interaction after the program ends.
Online Safety Skills
Recognize stranger danger in gaming, identify phishing, protect personal information, and know when to involve a trusted adult.
Critical Thinking About Tech
Understand how algorithms work, why autoplay exists, how apps manipulate behavior — and how to take back control.
Real Writing & Publishing
Write, edit, and publish blog posts on WordPress for a real audience — with a living class blog that parents can access anytime.
Design Thinking
Apply foundational design principles (C.A.R.P.) in Canva to create graphics used for real school events and communications.
Creative Confidence
A survey of K–12 educators found creative classroom activities produce 82% greater student engagement (Adobe Education, 2024).
Positive Digital Citizenship
Use technology for good, communicate respectfully, and model responsible behavior for peers — on and offline.
What This Looks Like at Your School
Everything you need to know before you book — no surprises.
Session Length
45–60 minutes per week — fits a standard class period
Class Size
15–25 students recommended, maximum 30
Format
In-person (NYC schools) or virtual via Zoom/Google Meet
Tech Requirements
Projector, internet, speakers. Student devices needed for select weeks only.
Teacher Prep
Under 15 minutes per week. Complete teacher guide provided for every session.
Languages
Family resources in English, Spanish, and Haitian Creole
Funding
Project PIVOT eligible · Title I funded · NYC & NYS MWBE Certified
Booking
Monday–Friday, 9 AM–3 PM. 4–6 week booking lead time recommended.
Nellie showed me that the life and career I want to build IS possible. She generously shares the ins and outs of running an online business in a way that’s genuine and inspiring.
Run Both Programs at Your School
Many schools run Digital Citizens with one grade and Create, Design, Publish with another — or both in the same year for a full digital literacy experience. Ask about bundled pricing.
Digital Citizens + Create, Design, Publish
Together, these two programs cover the full spectrum of what elementary students need in the digital age: the safety and critical thinking skills to navigate online spaces responsibly, and the creative skills to actually produce and publish their own work.
- ✓ Up to 24 weeks of structured, hands-on curriculum
- ✓ Different grade levels or same class in consecutive semesters
- ✓ Full family engagement across both programs
- ✓ All materials, guides, and assessments included
- ✓ Bundled pricing available — ask when you request a proposal
🛡️ Program 1 — Digital Citizens
Online safety, digital wellness, cyberbullying response, screen time, digital footprint, and the THINK framework. Book 4, 8, or all 12 weeks. Every student leaves with an Online Safety Action Plan.
✏️ Program 2 — Create, Design, Publish
Blog writing on WordPress, newsletter creation via Flodesk, and graphic design with Canva. Students produce a living class blog, a parent newsletter, and event graphics used by the school.
📅 One Day. Every Grade. All Year.
Both programs can run concurrently across multiple classes — meaning BAM can visit your school once a week and serve your 3rd, 4th, and 5th grade classes in the same day. One scheduling conversation, one vendor, one commitment — and every student in your upper elementary grades is covered.
10:30 AM → 4th Grade — Create, Design, Publish
12:30 PM → 5th Grade — Digital Citizens (full 12 weeks)
Each program is independently differentiated by grade level — same visit, three different rooms, three age-appropriate experiences running in parallel.
Answers for Principals & Administrators
The questions we hear most often — answered directly.
Licensing & Usage Terms
All curriculum materials are the exclusive intellectual property of BAM Digital Media LLC, protected under U.S. copyright law. Programs are licensed, not sold.
🏫 Single Site License
Licensed for use at one school site. Classroom teachers and designated staff may deliver the curriculum. Reproducible student materials may be printed or digitally distributed to students and families at the licensed school only.
- ✓ One school site, one academic term
- ✓ Print and distribute student worksheets and family guides
- ✓ Teacher guide and slide decks for the licensed site
- ✓ May not be shared with other schools or organizations
- ✓ Renewal terms outlined in licensing agreement
🏛️ District License
For districts looking to bring the program to multiple schools. Extends all Single Site License rights across multiple buildings within one school district, with customized pricing.
- ✓ Multiple school sites within one district
- ✓ Same rights as Single Site at each participating school
- ✓ District-level access for oversight and PD
- ✓ Customized pricing based on number of sites
- ✓ Contact BAM for a district proposal
Materials may not be modified, sublicensed, uploaded publicly, or used to develop competing products. All intellectual property rights remain with BAM Digital Media LLC. Full licensing terms are detailed in the formal agreement executed between BAM Digital Media LLC and the licensed institution.
© 2026 BAM Digital Media LLC. All rights reserved.
Contact Us About Licensing →Ready to Bring Real Digital Literacy to Your School?
Let’s talk about which program fits your students, your schedule, and your budget.