Business Summary
BAM Digital Media LLC is a certified NYC & NYS MWBE digital literacy firm founded by Schnelle Acevedo, MPA. With 14+ years driving digital campaigns for Disney and Netflix, we provide turnkey digital equity solutions to close the digital divide. Our curriculum supports youth safety through algorithm awareness and drives workforce development by equipping all ages with content creation skills. We teach communities—from elementary students to seniors—how to recognize digital manipulation while building essential skills for the modern economy.
NAICS Code Classifications
611110: Elementary & Secondary Schools • 611430: Professional & Management Development • 611420: Computer Training • 611710: Educational Support Services • 541618: Management Consulting • 611699: Miscellaneous Schools & Instruction • 624110: Child & Youth Services • 624190: Individual & Family Services • 6116: Other Schools • 611: Educational Services
Differentiators
14+ years driving campaigns for Disney, Netflix, Amazon, P&G. We built the systems we now teach people to navigate.
Brooklyn native, product of NYC public schools, deeply connected to communities served.
NYC public school parent, former PTA President, Girl Scout leader with lived experience.
Designs comprehensive digital literacy systems, not just one-off workshops.
Core Competencies
Digital Literacy Curriculum • Algorithm Awareness • Digital Safety & Wellbeing • Content Creation Training • Educator Professional Development • Parent Education • Community Workshops • NYCPS Standards Alignment • Culturally Responsive Teaching • Train-the-Trainer Models
Facilities, Equipment and Curriculum
In-person programming across NYC’s five boroughs or virtual via Zoom/Google Meet. High-engagement workshops with interactive elements, breakout activities, and live polling. Hybrid models available.
Comprehensive materials including student workbooks, educator guides, parent handouts, presentation decks, assessment tools, and reinforcement resources. Culturally responsive and available in multiple reading levels.
Professional presentation equipment with backup technology and mobile hotspot for reliable connectivity. Experienced in NYCPS environments including Smart Boards, Chromebooks, and district platforms.
Proprietary approach covering Awareness (algorithm mechanics), Safety (privacy protection), Agency (critical thinking), and Application (content creation skills). Adaptable across age groups and learning environments.
Expertise
Schnelle Acevedo, MPA – Founder & Lead Educator
14+ years driving digital campaigns for Disney, Netflix, Amazon, P&G. Expert in algorithm manipulation, viral content, and platform mechanics. MPA focused on public policy and community development. Canarsie High School alumna, product of NYC public schools. Deep understanding of NYCPS operations and DOE procurement.
Brooklyn native, former PTA President, Girl Scout leader, NAACP member. NYC public school parent raising three children in the system. Host of Smart With Screens podcast. Trusted NYC parenting voice via BrooklynActiveMama.com (100,000+ monthly visitors). Specializes in algorithm literacy, culturally responsive teaching, NYCPS standards alignment.
Customers
Digital literacy workshops at multiple BPL locations serving diverse ages with 95% satisfaction ratings.
Workshops and parent education sessions aligned with NYCPS standards across multiple schools.
Digital safety programming for churches, youth organizations, and nonprofits citywide.
‘Blogging For Black Girls’ and digital literacy courses reaching learners nationwide.
Company Data
Past Performance: Brooklyn Public Library workshops (95% satisfaction), BrooklynActiveMama.com (100,000+ monthly visitors), Corporate campaigns for Disney, Netflix, Amazon, P&G (millions of impressions). Impact: 40% improvement in student awareness of manipulation tactics, 60% improvement in parent-child screen time conversations, 85% of educators report increased confidence. Scalability: Flexible delivery from single workshops to multi-year contracts serving 10-1,000+ participants. Turnkey programming with curriculum development, materials, professional development, and impact reporting.