Find the clarity you need on your digital presence with our free, fillable Social Media Audit Template. Designed for small businesses and public agencies alike, this resource helps you pinpoint strengths, identify gaps, and map out actionable next steps. Whether you’re managing Instagram, Facebook, TikTok, or LinkedIn, this template gives you a clear framework to evaluate branding, content mix, engagement tactics, and performance metrics—all in one place. Download it today and get a strategic snapshot of where your channels stand and how you can elevate them.

Why a Social Media Audit Matters

Too many organizations post on autopilot without ever pausing to measure impact. An audit brings intention back into your content calendar. By systematically reviewing each aspect of your social channels, you’ll uncover opportunities to refine your voice, strengthen your visuals, and boost engagement. For government agencies, an audit ensures your messaging remains compliant, accessible, and culturally resonant. For small businesses, it identifies quick wins—like tweaking your hashtag strategy or optimizing post times—to drive more followers, website clicks, and leads.

What’s Inside the Template

This comprehensive PDF guide breaks your audit into ten clear sections. You’ll assess branding consistency, content variety, audience interaction, hashtag and keyword use, posting frequency, and more.

How It Works

After you submit your information, you’ll instantly receive a link to download the PDF. Open it in Adobe Acrobat or any standard PDF viewer, then work through each audit section at your own pace. You can audit one platform at a time or tackle all channels in a single deep-dive session. The template’s intuitive design makes it easy to share with team members or stakeholders—everyone sees the same data and can collaborate on next steps. Within an hour, you’ll have a comprehensive report on your social health and a roadmap for improvement.